Have you noticed the different styles, taste and personalities in top fashion blogs?
They have their own unique aspect and a style statement. These bloggers bring out their brands and products, which goes with their unique perspective. You get inspired and become a fan. You feel the need to do the same.
Do you have a different view, which can help people look & feel better, make better choices and feel confident?
If Yes, then you should definitely start a fashion blog.
In this article, I am sharing all the information that you would require to start your fashion blog in 2020.
4 Steps on How to Start a Fashion Blog
Step 1 – Choose Micro Niches to Start A Fashion Blog
There is a huge overlap between fashion, beauty and lifestyle niche. Bloggers usually have a combination of all three of them or of the two niches.
But in the starting, you should avoid doing that. Instead, you should focus on having only fashion as your niche.
Later on, when you have established your fashion blog, then only you should think of adding a related beauty or lifestyle niche.
- Spring Fashion
- Summer Fashion
- Fall Fashion
- Winter Fashion
- Street Style
- Celebrity Style
- Personal Style
- Runaway Style
- Monochrome dressing
Additional clothing sub-niches are denim jackets, paper bag pants, maxi dress, tops, bikinis, dupes, athletic leggings, skinny jeans, underpinnings and sleepwear.
- Fashionable backpacks
- Fashionable hair accessories
- Fashionable rain boot
- Fashionable necklace
- Fashionable spring shoes
- Fashionable hair extensions
- Fashionable watches
- Fashionable footwear
- Designer fashion jewelry
- Tattoo design
- Nail art design
- Celebrity designers
- Plus-size fashion
- Corporate fashion
- Capsule wardrobe
- LGBT fashion
Step 2 – Choose Domain Name For Your Fashion Blog
A lot of fashion bloggers use personal names as their domain names. This helps in personal branding and creates a loyal following. Name-based domains are easily available unless your name is very common, like “Jenny or Sam”.
But on the other hand, personal domain names can be hard to spell. Later on, if you lose interest then you may find it difficult to sell your business.
The better alternative is to combine your name and fashion-related words, for example, “Modest Mira”.
Another idea is to use the word style or designer with a name or activity. Like “Huma’s designer lingerie”.
Use domain name finding tool Leandomainsearch.com to get more domain name ideas.
For example, the tool returned the following domain name suggestion for the word “Fashion Design”, that are still available.
Try to find a word relatable to your sub-niche.
If you are still not able to find a suitable domain name then you can start with any domain name.
I too started my blog with the domain name “wisebaniya”, then I changed it to “moneysparkle”, but still I was missing the connection.
Finally, I got the right combination in the domain name “CashOverflow”.
The other things which you should keep in mind before finalizing the domain name are:
- To pick up a .com extension: If the .com extension isn’t available then go for any other extension.
- For a country-specific audience go for that country’s extension. For example, for blog audiences in India go for .in extension and likewise for a US-based audience you should choose a .us extension.
- Avoid domain names with hyphens and special characters because your audiences may find it difficult to spell and remember.
- Avoid words that are difficult to spell and hard to remember.
Check out – how to start food blog
Step 3 – Get High Speed & Reliable Hosting
You should avoid free hosting because in free hosting you do not own the site. You are given a subdomain. Which will look like “mysite.yourfasionblog.com”. This isn’t preferable and will leave an unprofessional impression on your blog visitors.
In free hosting space, you do not have access to the control panel. On top of that, the server speed slows down with the rise in the host traffic.
There will be NO help and support options. To make things worse, free hosting does not give you the flexibility to design your website as it has limited functions.
A good idea is to buy hosting space from the safe and reliable hosting service provider having quality customer care.
I recommend you to buy Siteground because I am since 5 years and never get any type of problem.
Siteground gives you a safe hosting space on their high-speed servers. Your website loads faster on their solid-state drives (SSD) and free content delivery networks (CDN).
All the shared hosting plans from Siteground are protected from hackers and brute force attacks using HTTP/2 tech and AI security bots. You also get a free SSL “Lets Encrypt” certificate too.
Siteground provides 24×7 assistance from quality customer support agents.
Step 1: Go to Siteground website and select “Web Hosting”
On the purchase of the plan, you get hosting services for your blog on the Siteground’s shared servers.
Step 2: Select GrowBig Plan
The GrowBig plan is for starting level growing websites. You get enough resources for starting a growing blog, like;
- Hosting more than one website
- Having 20GB of webspace
- The plan can handle up to 25K visitors.
On the other hand, you can host only one website on StartUp Plan having limited resources.
The GoGeek Plan has higher resources and is best suited to high traffic websites or to support the portfolio of growing websites.
Step 3: Register or Enter Domain Name
You should not get a domain name registered from your hosting service provider for the following reason:
- In case of website transfer, you may want to shift the domain registrar also which can be confusing.
- For a portfolio of websites, managing domain at the registrar is better.
- For added security.
Name Cheap is a good option for registering a domain name.
Step 4: Select Plan Period and Complete Purchase
Here you can select the hosting plan period from 12, 24 or 36 months. Siteground GrowBig plan has a fixed transparent price of $5.95 per month irrespective of the plan period.
Next, you will require a WordPress setup to see your blog live on the internet.
Step 4 – Technical Steps To Setup Your Fashion Blog
Installing WordPress, Themes and essential Plugins makes your fashion blog go live and functional.
You can create beautiful websites by installing a free content management system of WordPress.
You just need to go to the control panel and click on “Install WordPress” in order to create a blog.
Some hosting services provide a pre-installed WordPress, but that entirely depends upon your hosting provider.
WordPress is used to create web pages, posts and add images. Further, WordPress lets you install themes & plugins, to help you customize and change the appearance of your blog.
Themes include layout, style elements and color schemes. This decides the overall look and feel of your fashion blog.
The next section contains a list of the best WordPress themes for fashion blogs. You can check and choose the theme which fits your micro fashion niche.
However, when starting a blog you should not waste precious time in finalizing the theme.
Instead, you should pick up a free theme or any reasonably priced theme and focus more on other important things like content & growing your blog.
Make sure that whatever theme you choose, the website should;
- Have a responsive design
- Open with the help of any browser
- Be easy to navigate
- Give a professional look and have a proper structure
Steps to Install a Free Theme
You need to go to the dashboard> “Appearance” menu and select the option theme.
Next, you can select one from the list of themes and click on add new.
Steps to Install a Paid Theme
- Download the theme file from the theme website
- Click on upload theme
- Choose the theme file
- Click on install
In both cases (free or paid theme), once the installation is done, click on the “Activate” button to make the theme functional.
Plugins give you the much needed additional features and functionalities. For example protection against spamming, incorporating SEO features, creating an e-store, and many more.
Further, as you grow you may require advanced plugins like email marketing or affiliate marketing plugins.
In the initial phase, you can start by installing only necessary plugins, the list of which is as under;
- Yoast SEO
- TinyMCE Advanced
- WP Smush
- Shortcodes Ultimate
Additional Plugins for Fashion Blogs
- Image Gallery Plugin
- Instagram Feed Plugin
- Social Share Plugin
- Pinterest Pin it Button for Images
An image gallery plugin will be required to showcase lots of images. A few of the WordPress Photo Gallery plugins are;
- WordPress Photo Portfolio
- NextGEN Gallery
Add Instragam feed on your blog using the Instagram Feed Plugin.
“Easy Social Share Plugin” is helpful for sharing posts and images on social media. If you are already using the “JetPack” plugin then you need to activate the social share modules and add the sharing buttons.
- The Voux
- Fashion Stylist
Check out best SEO WordPress themes to get the more traffic from SEO as the SEO themes help in speed optimisation which results higher ranking.
Your fashion blogs can be the launchpad for entrepreneurship. There are many designers and fashion experts who started with a blog and later on launched their clothing lines.
That is the long term vision you can have. But right now, let us look into ways you can monetize.
Brand collaboration is a long-time engagement with new businesses. They are done to help create awareness and launch new products.
You can collaborate with brands and companies by;
- Creating review articles
- Posting on their social channels
- Wearing/showcasing products on the blog
Before you collaborate, make sure that the products are in line with your fashion niche. Do not promote totally unrelated products and services. Because that will annoy the audience and you would lose trust.
Create a list of your favorite products and then display them on the e-shop. E-shops and stores can be easily integrated into the WordPress blog using the WooCommerce plugin.
Make sure that you are not selling every fashion accessory or unrelated products.
For affiliate marketing, you are not required to create your own products. Neither you need to worry about inventory or shipping. The monetizing method is cost-effective.
But you need to take care to promote niche related products. Products that you have used and are genuine or you know someone who has used and benefited from the product.
Few affiliate networks for fashion bloggers are;
- Amazon Associates
Use your blog to advertise your services in the local areas. There is a continuous demand for personalized makeup, styling and designer products.
Services to offer include;
- Styling service
- Jewelry design
- Mehandi art
- Nail design and art
Sponsored posts help your audiences discover new products and services which can help them look beautiful and chic. Products can be new makeup kits, supplements or new design and process.
Reviews are helpful for providing insights, building closer engagement and establishing credibility.
Make sure before doing a review post that the products are helpful to your audiences and are in line with your fashion micro-niche.
Selling own products creates a brand and a business spirit. That is what top fashion bloggers in the industry are doing.
Sell your own products after having some experience.
If you have an eye for design then you too can launch your exclusive products. Products can be homemade accessories, shoes, makeup bags, and designer clothes.
The empty website spaces on the right side and bottom of web pages can be used to display ads. Google pays $0.5 to $10 for your allotted space through the AdSense program. Which is very less and depends on geographic location.
But, I do not recommend you to use Google AdSense for monetization because you do not have any control over the type of ads getting displayed.
Display Ads divert the blog traffic and give an unprofessional look. Further, they are also responsible for your website getting slow.
By the time you have your blog set. You gain a lot of experience in setting and managing the blog, social media channels.
Consultancy service to help other fashion bloggers do the same is also a way to monetize that you can explore.
Your expertise in fashion design can be turned into an online class or video tutorials. People are always on the look for the latest in fashion and style.
Premium advise, personalized guidance on fashion and design can be offered for exclusive members.
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You can pull traffic to your fashion blog in two different ways, through Social media and Google.
It will take some time for your fashion blog to rank on Google. You can use this time in making your blog popular using social networking channels.
You should explore various social groups and forums to find initial audiences. In the beginning, you need to provide value to the group by helping people and solving their problems.
Then only you can expect things in return. Your primary aim should be to build relationships and not spamming the group with your blog promotion.
You can start engaging with the relevant fashion group on Facebook. In order to find a fashion group you can search using the term “Fashion group”.
For example, you can check the search below;
You can click open a relevant group where you can find the group details and a link to join the group.
For example, below is the screenshot of the “South Indian Fashion” group on Facebook.
You can join the group and start engaging.
Email marketing is a very effective tool to get engaged audiences. Use it to reach out to style-conscious people.
Deliver useful personalized content. In return, politely ask them to share information about your blog with others.
While you are promoting on social channels, do not forget to post regularly. You should cultivate the habit of creativity in writing and publishing regularly.
Once you have optimum page volume, Google will start indexing your fashion blog, meaning you will get visibility in search result pages. Once this happens, you will start getting organic traffic.
Fashion represents people’s beliefs, culture and interests. The nice is evergreen, which keeps on changing and evolving.
People are conditioned to look good and seek appreciation. They are in continuous search for betterment and value addition to their beauty and status. As a fashion blogger, you help them find the best solutions and products.
Starting a fashion blog is not all that difficult. You just need to have a unique perspective and the right mindset to help people look their very best.