Food & Kitchen Niche Insights Report 2021

Food & Kitchen Niche Insights Report

In 2021 the revenue in the food market amounts to US$985,605m and is expected to grow annually by 0.65%.

Add to that 20 billion revenue from the kitchen and cookware stores industry. So food & kitchen combined we are looking at approximately $700+ billion industry. 

You can start a micro niche blog in food & kitchen niche based on cuisine types, preparation methods, age groups and ingredients. 

The example of the website acquired in Food and kitchen was OpenTable.com. The website started as an online restaurant reservation service that was acquired by the Priceline Group for $2.6 billion in 2016. That is the potential the Food & Kitchen niche has. 

Depending on your interest, you can start a lip-smacking food blog on any one of the sub-niche food ideas. 

#1. Italian Food (Cuisine Types Sub Niche Idea)

Little you may know that – Feb 13 is “Eat Italian Food Day”. 

More surprising maybe the fact that Spaghetti and meatballs are not an Italian dish. But an Italian-American dish. 

And Pizza originally was just a dry, flatbread for poor people. Nevertheless, Italian food has a different aroma and is loved the world over. Remember how you wait for Wednesday pizza offers from Pizza hut. 

Take your expertise in preparing Italian cuisine seriously as a sub-niche. People want more of fresh Pizza, Lasagne, Prosciutto, Gelato and Risotto. 

Keyword Stats 

135K monthly search was made for the keyword “Italian Food”. That many hungry people are craving to know about Italian food. Which is great for us. 

Italian food keyword overview

The keywords indicate that the major portion of the people is searching for stores and Italian food.

Google Searches

Below are the sub-niche ideas from Google related to Italian Food.

Google search result for  Italian Food

Other Sub-Niches Ideas 

  • Indian Food
  • Ethnic Food
  • Continental Food
  • Chinese Food
  • Mediterranean Food 

Your target audience can be 

  • Italian food lovers
  • Persons interested in learning to cook Italian food

Products and Services to Offer 

The grocery and Book department on Amazon has over 10,000 results for Italian food.

Italian Food related products listed on Amazon

Other products and services which you can offer are

  • Italian food cooking classes
  • Food preparation video
  • Webinars and online coaching 
  • Forums & Membership area  

Example

You can position your food blog on any cuisine type. For example, “Italianfoodforever.com” is based on the sub-niche – Italian food. 

From the world over the blog pulled 240.18k traffic on Oct 2021 as per the Similarweb.com report. There were no income reports or earnings available for Italianfoodforever.com. 

Italianfoodforever traffic overview

Suppose, if the blog uses Ads (CPC & CPM), affiliate & an ebook/membership i.e. the most common monetization methods. Then after taking a very conservative estimate, the potential earnings can be 

CPC of $0.10 with a 10% click rate will earn $2402.

CPM of $1 will earn a monthly $241.

Affiliate earnings with $50 product and 8% commission and 5% conversion will earn $48036.

An ebook/ service/ membership of $9 with a 7% conversion can earn $151313.

The total revenue potential is $201992 per month for a properly monetized website. That is the opportunity you have with a quality food blog.

Traffic details are as under

Italianfoodforever traffic geo

The bulk of the above traffic came through Google searches, which accounted for 77.63% of the overall traffic. 

Italianfoodforever traffic sources

The social channels overall accounted for 2.94% of traffic and Pinterest (54.31%) was the top social channel used.   

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#2. Baking (Food Preparation Methods Based Sub Niche Idea) 

Your tasty baked food is because of yeast expelling carbon dioxide. May feel yuck! But that’s the process.  

The science says that the flour provides a structure, soda adds air bubbles, eggs hold things together, oil and butter make it tender and milk or water gives moisture. 

Baking turns rough dough into golden brown food having irresistible flavors. The center is usually soft and the exterior forms the crust. The taste leaves you wanting more. 

Precisely, that is why people keep looking for baking classes. Which you can take as sub-niche.  

Keyword Stats 

The keyword tool suggested a 201K monthly search volume for the word baking.

That reflects the potential of the sub-niche. The top keywords relate to baking powder and baking soda.

Baking keyword overview

Google Searches

Google searches to confirm that most of people are looking for various terms related to baking like baking soda, gear, baking powder substitute, and even banking soda bath.

Google search result for baking

Other Sub-Niches Ideas 

  • Grilling
  • Frying
  • Roasting
  • Steaming
  • Barbeque

Your target audience can be 

  • Dessert loving foodies
  • Elderly People for steamed food
  • A non-vegetarian person for barbeque

Products and Services to Offer 

Amazon lists over 100,000 results for baking in departments such as books, kitchen ingredients and baking related equipment. 

Baking related products on Amazon

Other services and products which can be offered are

  • Baking tips
  • Online Baking classes
  • Baking Video Courses 
  • Baking Shop & Stores reviews

Example

Bakingbites.com blog is an example based on food preparation methods. Bakingbites got 83.26K traffic on Oct 20121. 

Bakingbites traffic stats

There were no income reports or earnings available forBakingbites.com. Suppose, if the blog uses Ads (CPC & CPM), affiliate & an ebook/membership i.e. the most common monetization methods. Then after taking a very conservative estimate, the potential earnings can be 

CPC of $0.10 with a 10% click rate will earn $833.

CPM of $1 will earn a monthly $83.

Affiliate earnings with $50 product and 8% commission and 5% conversion will earn $16652.

An ebook/ service/ membership of $9 with a 5% conversion can earn $29141.

The total revenue potential is $46709 per month for a properly monetized website. That is the opportunity you have with a quality food blog.

The traffic details are as under

bakingbites traffic details

The United States was the preferred target audience location. Bakingbites blog heavily relied on Google searches (83.51%) for the traffic. The next major traffic source was direct traffic. 

bakingbites traffic sources

Social media accounted for 3.12% of the overall traffic. The blog used Pinterest and Reddit for promotion.

bakingbites social platforms stats

Check outhealth & fitness niche report

#3. Kids Food (Based on Age Group, Season, Special Condition)

US families spend $25 billion annually caring for children with food allergies. 

Common foods like milk, egg and wheat are among the major food allergens. In fact, one in thirteen children (5.6 million children) under age 18 in America has food allergies.  

If you are a professional or have experience then you can help to cater to food requirements of a particular age group like for children, fussy toddlers, elders or diabetic people. 

Keyword Stats 

The keywords analysis revealed a decent 8.1K monthly search volume. Food for kids, healthy food for kids, and food pyramid for kids are the top three keywords. 

Kids food keyword overview

Google Searches

Keyword ideas from Google that people are searching are as under

Google search result for kids food

Other Sub-Niches Ideas 

  • Food for kids lunch
  • Food for growing children, elderly
  • Food & sweets for Christmas
  • Food for summer, winters 
  • Food for fussy toddlers
  • Food for diabetic
  • Budget food preparation 

Your target audience can be 

The target audience will depend on the angle which you are focusing on. They can be  

  • Children
  • Babies
  • Elders
  • Family 
  • Housewife

Products and Services to Offer 

Amazon has over 100K results related to kids’ food in various departments. 

Kids Food related products on Amazon

Other products and services that can be offered are

  • Online Food Preparation classes
  • Food Tips
  • Food Videos 
  • Reviews of branded packed food items

Example

The blog “Forkandbeans.com” that has food design ideas and recipes dedicated to kids and family. The blogs attracted 97.50K traffic on Oct 2021.

Forkandbeans.com traffic stats

There were no income reports or earnings available for Forkandbeans.com. Suppose, if the blog uses Ads (CPC & CPM), affiliate & an ebook/membership i.e. the most common monetization methods. Then after taking a very conservative estimate, the potential earnings can be 

CPC of $0.10 with a 10% click rate will earn $975.

CPM of $1 will earn a monthly $98.

Affiliate earnings with $50 product and 8% commission and 5% conversion will earn $19,500.

An ebook/ service/ membership of $9 with a 5% conversion can earn $43,875.

The total revenue potential is $64,448 per month for a properly monetized website. That is the opportunity you have with a quality food blog.

The traffic details are as under

Forkandbeans.com traffic geo

Forkandbeans.com got 36.64% of the traffic from Google searches and 38.90% direct traffic.

forkandbeans traffic sources

Surprisingly, the blog relied heavily on Pinterest to get the whole 66.06% of social media traffic.  

forkandbeans social platforms

#4. Vegan Food (Food-based on Ingredients Idea)

Vegan food is slowly getting mainstream. You now have McVegan and McVeggie from McDonald’s. That is the impact. 

People are looking for natural vegetarian foods. Which can be explored to create a healthy vegan food blog.   

Keyword Stats 

The monthly keyword search volume stood at 90.5K. 

The unique phrase match keywords ideas for micro-niches within the vegan food are – “Vegan fast food” and “high protein vegan food”. 

vegan food keyword overview

Google Searches

Few keyword ideas related to vegan food from Google range from vegan food recipes, delivery, list and vegan food high in protein. 

Google search result for vegan food

Other Sub-Niches Ideas

  • Non-vegetarian foods
  • Seafood
  • Dairy foods
  • Whole-grain foods

Your target audience can be 

  • Vegan food lovers for vegetarians

Likewise, pick target people group based on food preferences 

Products and Services to Offer 

Amazon offers over 20,000 results for vegan food in various departments. Most of which are food ingredients and books.

Vegan Food related products on Amazon

Other products and services include

  • Cookbooks
  • Meal preparation videos
  • Online vegan food courses
  • Vegan product reviews

Example

“Veganricha.com” blog is based on vegetarian foods. The sub-niche potential can be gauged from the estimated annual revenue of $3.8million. That is the potential of a quality food blog.

The blog pulled 470.76K traffic on Oct 2021 and the top destination was the United States.

Veganricha traffic stats

Traffic geography details are

Veganricha.com traffic data

Vegan Richa got most of the traffic from Google search (47.79%). Direct traffic (35.80%) being the next best traffic source. 

veganricha traffic sources

Social media platforms had a larger share of 10.8% in the overall traffic. Where Facebook (49.87%) and Pinterest (30.93%) had the largest share.  

Veganricha social platforms used

#5. Kitchen Storage (Organizing Kitchen Based Idea)

From “Built-in wine storage”, “walk-in pantry” to “floating shelves” people require creative kitchen storage ideas. 

Quickstart helping people organize and declutter their kitchen. 

Keyword Stats 

The keyword “Kitchen Storage” had 27.1K monthly search volume. 

You can use the phrase match keywords “kitchen storage cabinets”, “kitchen storage & organization” and “kitchen storage ideas” as micro niche ideas. 

kitchen storage keyword overview

Google Searches

Other kitchen storage ideas from Google indicate kitchen storage cabinets, ideas, containers, shelves, cart, rack, furniture, pantry and solutions. 

Google search result for kitchen storage

Other Sub-Niches Ideas

  • Budget kitchen storage ideas
  • Cupboard storage ideas
  • Storage ideas for small kitchen

Your target audience can be 

  • Kitchen storage designers
  • Housewife

Products and Services to Offer 

Amazon lists over 90,000 results related to kitchen storage mostly kitchen storage accessories. 

Kitchen Storage related products listed on Amazon

Other products and services under kitchen storage are

  • Ebook on storage ideas
  • DIY videos
  • Storage products reviews

Example

Justagirlandherblog.com is a close example of the kitchen storage sub-niche. The blog has ideas on home organizing, decorating and blogging. In Oct 2021 the website received 152.18K visitors

Justagirlandherblog.com traffic stats

The last income report which we could find on the blog is of Dec – 2016. The earnings for the month was $41,700. Affiliate accounted for $27,507 and product income got $14,193. 

We are sure that by now the earnings have been more than what was almost five years ago. The blog monetizes with Ads, Affiliate and ebook/service will have earnings of around $148,145.  

The traffic details are as under.

justagirlandherblog traffic data

Most of the traffic is from the United States. The top traffic source was organic search, forming 56.33% of the overall traffic received. 

justagirlandherblog traffic sources

At 92.87%, Pinterest nearly got major of the social media traffic for the blog.    

justagirlandherblog social platforms

#6. Kitchen Design (Kitchen Ideas)

People struggle to find a better-designed kitchen. There is no ideal design. Based on your preference you can have “L” “U” or a gallery shape design.

Kitchen designing also involves taking care of light, air, cleaning, storage, power, safety and managing waste. People seek professional guidance on the above design matters. 

A close industry estimate for kitchen design can be taken from the growing Modular kitchen market. Which is projected to exceed $40 billion by 2023.

Keyword Stats 

The keyword “kitchen design” has a 90.5K monthly search volume. 

The phrase match keywords show that people are actively looking for “kitchen design ideas” (search vol 33.1K). Small kitchen design and kitchen island design are the other micro niche ideas. 

kitchen design keyword overview

Google Searches

Keyword ideas for Google search range from kitchen design app, software, with island, layout to latest design ideas. 

Google search result for kitchen design

Other Sub-Niches Ideas 

  • Kitchen set design
  • Kitchen furniture
  • Kitchen tiles
  • Kitchen cabinets

Your target audience can be 

  • Kitchen design professionals
  • Design service providers
  • People looking to design/remodel their kitchen

Products and Services to Offer 

  • Design Guides and ebooks
  • Checklist to choose materials
  • Courses on kitchen design
  • Consultancy services 

Example 

“Sebringdesignbuild.com” blog is a good example of a kitchen design sub-niche. The website is of the company Sebring Design Build. The official blog has ideas on design, build and remodel your space. The estimated annual revenues are in the range of $1 to $5 million.  

The blog attracted 341.10 traffic on Oct 2021. 

Sebringdesignbuild traffic stats
Sebringdesignbuild.com traffic data

Google search accounted for 84.80% of the overall traffic. 

sebringdesignbuild traffic sources

While Pinterest was the top platform for social traffic. 

sebringdesignbuild social platforms

Summing up Food & Kitchen Niche

Insights

Blogs in Food & Kitchen niche rely on Google search to get traffic. The website got an average of 65.61% traffic from Google. 

The niche gets 25.57% direct traffic and low visits from social, referral, email and display ads. 

Social media contributes 4.70% of the overall traffic. Facebook (37.17%) and Pinterest (33.42%) are the clear winners in the Food and kitchen niche. 

What we found that most of the food blogs had Pinterest image scrollers at the bottom of their blogs. So that one can instantly pin the images.

Action Points

Prepare a solid quality content plan at the start of the food blog to pull traffic from Google. Watch your food images. Food blogs require professional images.

Focus on Pinterest and Facebook platform to promote your food blog and to get your initial audiences.   

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