Gadgets and Technology Niche Insights Report 2021

Gadgets and Technology Niche Insights Report

Technology and Gadget have the potential to impact the coming future. 

The technology and Gadget industry is diverse and huge. They do not aggregate as a single industry but form a different sub-niche in themselves. 

For example, Blockchain and Artificial Intelligence. Both are different technology with use may be overlapping or isolated industries. 

The Global Smart Home is valued at $76.62 billion in 2018 and is expected to reach $151.38 Billion by 2024.

The number of connected wearable devices worldwide in 2016 stood at 526 million. 

The “TechCrunch” acquisition by AOL in 2010 shows the potential in the gadgets and technology niche. The content was so valuable that AOL paid $30 million for the unique website. 

You should also look to angle your tech blog in such a fashion that creates a quality asset. 

Another example is the acquisition of the “Ars Technica” acquisition in 2008 by Conde Nast Publications for $25 million. Ars Technica is a tech news and gadget review site. 

The sub-niche in gadgets and technology are Artificial Intelligence (AI), Blockchain & Crypto, Virtual reality (VR), Smart mobiles and smart homes. 

Wearable tech has been covered in health and fitness. 

Gadget and technology Sub Niches

#1. Artificial Intelligence Based Blog

AI brings in the capacity to replace humans by bots. For example, Tesla/ Google self-driving cars or AI-powered talking Alexa/ Google assistant. 

AI is the creation of intelligent machines that work and react like humans.

Artificial Intelligence Market was valued at $23.94 billion in 2018 and is expected to be $208.49 billion by 2025.    

Read here how AI can impact from cooking to dating and art. 

Artificial Intelligence Keyword Stats 

The monthly keyword search volume for AI is massive 90.5K. The unique phrase match keywords that people are searching for is what is “AI movie”, “what is AI” and “AI stocks”.

Artificial Intelligence keyword overview

Artificial Intelligence Google Searches

People are looking for various AI application ideas like AI in healthcare, AI Vs machine learning, and AI in medicine. Which shows the interest and potential of the sub-niche.

google search result for artificial intelligence

Artificial Intelligence Micro Niches Ideas 

  • AI applications
  • AI in healthcare
  • AI-based apps

Artificial Intelligence Target Audience Can Be  

  • Techies
  • AI Product designers
  • AI companies 

AI Products and Services to Offer

  • Product recommendations
  • AI basic information
  • Discussion forum
  • Membership area
  • Consulting

Website in Artificial Intelligence Niche

Machinelearningmastery.com is an AI-focused blog. The blog got 2.49 million traffic on Sept 2021.

Machinelearningmastery.com traffic

There were no income reports or earnings available for Machinelearningmastery.com. Suppose, if the blog uses Ads (CPC & CPM), basic course & an ebook/membership i.e. the most common monetization methods. Then after taking a very conservative estimate, the potential earnings can be 

CPC of $0.10 with a 10% click rate will earn $24,900.

CPM of $1 will earn a monthly $2490.

A basic AI course charging $30 and a 1% conversion will earn $747,000.

An ebook/ service/ membership of $9 with a 1% conversion can earn $224,100.

The total revenue potential is $973,590 per month for a properly monetized website. That is the opportunity you have with a quality blog.

The traffic geo details are as under. You can see Machinelearningmastery receive traffic all over the world with 19.95% traffic from the US and 14.10% from India.

Machinelearningmastery.com traffic geo

Machinelearningmastery.com blog heavily relied on Google searches (82.23%) for the traffic. The next major traffic source was direct traffic. 

Machinelearningmastery.com traffic medium

The blog got 46.77% of social media traffic from Linkedin and 16.83% from facebook.

Machinelearningmastery.com social media details

#2. Blockchain & Crypto as Sub Niche

Blocks are the list of records that are linked through cryptography. Where each block has the cryptographic hash of the previous block, timestamp and transaction data. 

One cannot modify the blocks data and that is why blockchain is seen as the future technology.  

The size of the Blockchain market is expected to reach $23.3 billion by 2023.

Blockchain & Crypto Niche Keyword Stats 

There are 165K monthly searches made on the blockchain. Which shows the people’s interest in knowing blockchain.  

blockchain keyword overview

Blockchain & Crypto Niche Google Searches

The keyword ideas from Google are Blockchain wallet, blockchain technology explained, blockchain technology in banking and blockchain stock.

google search result for  Blockchain

Blockchain & Crypto Micro Niches Ideas 

  • Blockchain Apps
  • Crypto Coins & Exchange

Blockchain & Crypto Target Audience

  • Techies
  • Blockchain product designers
  • Fintech companies 
  • Cryptocurrecy investor

Blockchain & Crypto Niche Products and Services

  • Crypto basic information
  • Discussion forum
  • Membership area
  • Consulting

Breakdown of Blockchain & Crypto Niche Website

Blockgeeks.com website has a host of information for intermediate, developers, startups, investors and business. The blog got 245.98k traffic on Sept 2021. The traffic drops down from June 2021 from the levels of about 500K.

Blockgeeks traffic overview

There were no income reports or earnings available for Blockgeeks.com. Suppose, if the blog uses Ads (CPC & CPM), basic course & an ebook/membership i.e. the most common monetization methods. Then after taking a very conservative estimate, the potential earnings can be 

CPC of $0.10 with a 10% click rate will earn $2,460.

CPM of $1 will earn a monthly $246.

A basic Blockchain or Crypto course charging $30 and a 1% conversion will earn $73,800.

An ebook/ service/ membership of $9 with a 1% conversion can earn $22,140.

The total revenue potential is $96186 per month for a properly monetized website. That is the opportunity you have with a quality blog.

Blockgeeks.com traffic geography details are as under. 

Blockgeeks traffic geo

Google is the top traffic source accounting for 51.24% of the overall traffic. The direct traffic contribution is also high with 28.70% which shows the high brand value.

Blockgeeks traffic medium

Social media accounted for 4.78% of the overall traffic. The top platform was Youtube at 43.21% of social traffic. The Reddit contribution is also 27.16%.

Blockgeeks social media traffic

#3. Virtual Reality Sub Niche 

Virtual reality uses a headset to generate images, sounds and other cues that create an imaginary environment for the user. 

At present VR has generated a lot of interest in the gaming world. But the best applications are virtual reality travel experience and VR documentaries. 

VR revenues reached $3.6 billion in 2018.  

Virtual Reality Keyword Stats 

People made 110K monthly searches for virtual reality. The top phrase-matched keywords are VR headset and VR games.

virtual reality keyword overview

Virtual Reality Google Searches

On Google people are searching for VR in education & healthcare, VR headset and VR technology. From which you can gauge the interest.

google search result for  virtual reality

Virtual Reality Micro Niches

  • VR Console
  • VR driving simulator
  • VR exercise bike

Your Target Audience Can Be for Virtual Reality   

  • Techies
  • VR product designers

Virtual Reality Products and Services to Sell

Amazon has over 9000 results for VR. Mostly headsets and books.

VR products on Amazon

Other products and services that you can offer are

  • VR basic information
  • Discussion forum
  • Membership area
  • Consulting

Example

Vrfocus.com is a virtual reality-focused blog. The blog got 250.43k traffic on Sept 2021. 

vrfocus.com traffic overview

There were no income reports or earnings available for Vrfocus.com. Suppose, if the blog uses Ads (CPC & CPM), affiliate, & an ebook/membership i.e. the most common monetization methods. Then after taking a very conservative estimate, the potential earnings can be 

CPC of $0.10 with a 10% click rate will earn $2,504.

CPM of $1 will earn a monthly $250.

Affiliate earnings would be with $199 product price and 8% commission on sale and 5% conversion on total traffic will earn $202,693.

5% conversion of 250.43K = 12521 orders

8% commission on every sale with average product price of $199 = $15.92

Earning, 12521* 15.92 = $199,334

An ebook/ service/ membership of $9 with a 5% conversion can earn $112,689.

The total revenue potential is $232,273 per month for a properly monetized website. That is the opportunity you have with a quality blog.

Vrfocus.com traffic geo details

US in the highest contributed country with 23.63%. In the above 2 niches we saw India at the second position for geo contribution but for Vrfocus, India is not even in the top 5.

vrfocus.com traffic geo

Google search is the major traffic source that accounted for 73.06% of the overall traffic

vrfocus.com traffic medium

Twitter was the topmost social media platform for pulling social traffic. But almost equal social traffic contributions were made from Facebook and Reddit. 

vrfocus.com social media traffic

#4. iPhones (Smart Phones Based Sub Niche)

Since its inception, Apple has filed more than 200 patents relating to the iPhone’s technology. iPhone users are more loyal than any other brand.

As of May 2019, Apple holds a 52% subscriber share of the smartphone operating system in the US. 

Iphone operating system user stats

iPhones Keyword Stats 

The iPhone has 1.2M monthly search volume. The best phrase match keywords are iPhone 11, iPhone 11 pro max and iPhone xr.  

iPhone keyword overview

iPhones Google Searches

Google search shows people are searching on the iPhone for sale, cheap and nearby shop locations. 

iphone google search

iPhones Micro Niches Ideas 

  • iPhone wallets & cases
  • iPhone chargers

iPhones Target Audience Can Be  

  • iPhone user
  • Executives

Products and Services to Sell on iPhones Niche Website

Amazon list over 1000 results on iPhone. Mostly old version iPhones and accessories. 

iPhone products on Amazon

Other products and services that you can offer are

  • User guides and hacks
  • iPhone products information

iPhones Niche Leading Website Details

Macrumors.com is a site dedicated to Mac and iPhones. The blog got 12.87 million traffic in Sept 2021.

macrumors.com traffic overview

The estimated annual revenue is $2.6 million. The website has the potential to earn higher when monetized fully. Still, you can gauge the potential of the smartphone sub-niche.

Macrumors.com traffic geo details

US in the highest contributed country with 44.75%

macrumors.com traffic medium

Google search is the major traffic source that accounted for 52.14% of the overall traffic. The website receive a massive direct traffic of 41.95%.

macrumors.com traffic medium

The blog got 42.60% of social traffic from Reddit, 29.38% from Facebook.

macrumors.com social media traffic details

#5. Smart Home Devices as Sub Niche

Smart home devices are sensor-equipped interconnected smart home appliances. That can be controlled and managed through apps or Alexa/ Google Assistant remotely.

The global smart home market is estimated at $53.45 billion by 2022. 

Smart Home Devices Keyword Stats

There are 18.1K monthly searches made on smart home devices. Which shows the people’s interest in smart home devices. The top phrase matched keywords are the best smart home devices, Alexa smart home devices and google smart home devices.

smart home devices keyword overview

Smart Home Devices Google Searches

The key ideas that you can have from Google searches are smart home devices that work with Alexa, smart home devices apple/google/amazon and smart home devices for apartments.

Smart home devices google search

Smart Home Devices Micro Niches 

  • Smart home devices for renters
  • Smart home devices for the disabled.
  • Smart home device for slow Wifi

Smart Home Devices Target Audience Can Be  

  • Nuclear Family
  • Techie

Products and Services For Smart Home Devices Niche

Amazon has over 30,000 results for smart home devices. 

Smart home devices on Amazon

Other products and services that you can offer are

  • Smart home device guide
  • Unpacking and usage video
  • Discussion forum

Smart Home Devices Niche Website Breakdown

The-ambient.com blogs on smart home devices. The blog received 692.15k from traffic in Sept 2021.

the-ambient.com traffic overview

There were no income reports or earnings available for The-ambient.com. Suppose, if the blog uses Ads (CPC & CPM), affiliate, & an ebook/membership i.e. the most common monetization methods. Then after taking a very conservative estimate, the potential earnings can be 

CPC of $0.10 with a 10% click rate will earn $6,921.

CPM of $1 will earn a monthly $692.

Affiliate earnings with $50 product and 8% commission and 5% conversion will earn $138,430.

An ebook/ service/ membership of $9 with a 5% conversion can earn $311,463.

The total revenue potential is $450,585 per month for a properly monetized website. That is the opportunity you have with a quality blog.

The traffic details are as under. 

the-ambient.com traffic geo details

The top traffic source – Google search which accounted for 90.83% of the total visits. 

the-ambient.com traffic source

Reddit (45.31%) and Facebook (21.42%) were the top social media channels for traffic sources. 

the-ambient.com social media traffic stats

Summing up Gadgets and Technology Niche

Insights

Books, blogs and journals constitute a small fraction of quality information on technology niche. You will find it hard to generate in-depth insights unless you have years of work experience or exposure to technology. 

Approximately, 47.92% of the visitors in the technology niche are from organic search. The percentage distribution of various traffic channels are

  • Direct traffic – 37.41%
  • Social – 7.73%
  • Referral – 5.85% 
  • Email – 1.02%
  • Display Ads – 0.07%.

Pinterest is the least preferred social channel by Tech bloggers. Facebook (38.68%) does have an edge over other social channels. The next best social media platforms are Twitter (25.58%), Reddit (19.70%) and Youtube (4.17%).   

Action Points

Make sure that you have relevant knowledge before jumping into tech blogging. Half baked knowledge can backfire. 

Create engaging and relevant content. You can use the social channel which is most preferred by your target audience. Pinterest should be your last option.

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