The Global beauty and Personal care market is projected to reach more than $716 billion by 2025.
Beauty is an evergreen niche and influencers, bloggers play an important role in helping people in making the right decision.
Beauty is the most intrinsic aspect of the human persona. This is exactly the reason why I emphasize most beauty blogs. If you are passionate about beautification and have some experience in the beauty niche, then you should start a beauty blog and leverage the potential.
Your beauty blog will help needy women and of course, you will earn passive money in the long-term.
You don’t need to be a techie to start a beauty blog or rather any blog. Here is a stepwise process to start a quality beauty blog.
4 Steps on How to Start a Beauty Blog
Step 1- Micro Niches To Choose From For Starting A Beauty Blog
It is very natural to fall in the trap of offering everything, but the serving half-baked cake won’t help you and your audience either. It is always better to start with one particular micro-niche and build the audience base first and then expand the offering basket.
Your micro-niche focus will establish you as an expert. Once you have the desired authority you can add other verticals to enrich audience experience.
You can choose micro niches based on beauty work done on specific body parts. Few of the micro-niche are as under:
People love to wear different makeup and look like the occasion and situation demand. This decision depends hugely on the prevailing trends, and as a beauty blogger, you can position yourself in this micro-segment of a trendy look.
- Summer/ Spring/ Fall/ Winter looks
- Night-out or Party looks
- Celebrity look
- Wedding makeups
- Trending looks
The makeup of different body parts (like face, eyes, nails, lips) can be your micro-niche. You can start with your area of expertise and keep on adding other parts as per the demand.
- Face Contouring
- Eyeliner / Eye Shadow
- Smoky Eyes
- False Lashes
- Eye Liner
- Lip Liner
- Lip Gloss
- Lip Color
- Lip Tint
That is what people are searching for on Google. Each of the search items can be converted into an informative and helpful post.
Other micro niche ideas on hair care are;
- Hair Color
- Hair Styling
- Natural Hair
- Hair Cuts
Micro niches in the skincare segment are;
- Knowing SPF
- Suncare & Tanning
- Sheet Masks
A healthy body and a happy mind is the base of beauty. Micro niches related to body care are;
- Healthy Body
- Body Lotions
- Body Shower
- Body Fitness
- Natural Beauty
You would like to read – Health & fitness niche report
Step 2 – Choose Domain Name For Your Beauty Blog
A lot of beauty bloggers use personal names as their domain names. Because that helps in personal branding and create a loyal following. Name-based domains may be easily available unless your name is common, like “Jenny or Sam”.
But, on the other hand, personal domain names can be hard to spell. Later on, if you lose interest then you may find it difficult to sell your business.
For finding better domain names the best option is to combine your name and beauty related words like “Huda Beauty”.
Mix and match the following beauty-related words to get a domain name:
Use domain name finding tool Leandomainsearch.com to get more domain name ideas.
For example, the tool returned the following domain name suggestion for the word “Glam Beauty”.
Try to find a word relatable to your sub-niche.
If you are still not able to find a suitable domain name then you can start with any domain name.
I too started my blog with the domain name “wisebaniya”, then I changed it to “moneysparkle” but still I was missing the connection.
Finally, I got the right combination in the domain name “CashOverflow”.
The other things which you should keep in mind before finalizing the domain name are:
- To pick up a .com extension: If it isn’t available then go for any other extension.
- For a country-specific audience go for that country’s extension. For example, for blog audiences in India go for .in extension and likewise for a US-based audience you should choose a .us extension.
- Avoid domain names with hyphens and special characters. Your audiences may find it difficult to spell and remember.
- Avoid words that are difficult to spell and hard to remember.
Step 3 – Buy Hosting
You should avoid free hosting because in free hosting you do not own the site.
You are given a subdomain. Which will look like “mysite.yourbeautyblog.com”, an unprofessional look.
In free hosting space, you do not have access to the control panel. On top of that, the server speed slows down with every additional blog getting hosted.
There will be NO help and support options. To make things worse, free hosting does not give you the flexibility to design your website and has restricted functions.
A good idea is to buy hosting space from the safe and reliable hosting service provider having quality customer care.
You can pick hosting services from Siteground hosting, one of the best hosting company.
Siteground gives you a safe hosting space on their high-speed servers. Your website loads faster on their solid-state drives (SSD) and free content delivery networks (CDN).
All the shared hosting plans from Siteground are protected from hackers and brute force attacks using HTTP/2 tech and AI security bots.
You get a free SSL “Lets Encrypt” certificate. You have dedicated quality customer support to help you in times of need.
Step 1: Go to Siteground website and select “Web Hosting”
By purchasing web hosting you get hosting services for your blog on the Siteground’s shared servers.
Step 2: Select GrowBig Plan
The “GrowBig Plan” is for starting level growing websites. You get enough resources for starting a growing blog, like;
- Hosting more than one website
- Having 20GB of webspace
- The plan can handle up to 25K visitors
On the other hand, you can host only one website on the “StartUp Plan” having limited resources.
The “GoGeek Plan” has higher resources and is best suited to high traffic websites or to support the portfolio of growing websites.
Step 3: Register or Enter Domain Name
You should not get a domain name registered from your hosting service provider for the following reason.
- In case of website transfer, you may want to shift the domain registrar also which can be confusing.
- For a portfolio of websites, managing domain at the registrar is better.
- For added security.
Name Cheap is a good option for registering a domain name.
Step 4: Select Plan Period and Complete Purchase
Here you can select the hosting plan period from 12, 24 or 36 months. Siteground GrowBig plan has a fixed transparent price of $5.95 per month irrespective of the plan period.
Next, you will require a WordPress setup to see your blog live on the internet.
Check out – How to start a food blog
Step 4 – Technical Steps to Setup Your Beauty Blog
Installing WordPress, Themes and essential Plugins makes your beauty blog go live and functional.
You can create beautiful websites by installing a free content management system of WordPress.
You just need to go to the control panel and click on “Install WordPress” in order to create a blog.
Some hosting services provide a pre-installed WordPress, but that entirely depends upon your hosting provider.
WordPress is used to create web pages, posts and add images. Further, WordPress lets you install themes & plugins, to help you customize and change the appearance of your blog.
Themes include layout, style elements and color schemes. They provide the overall look and feel of the website.
The next section contains a list of the best WordPress themes for beauty blogs. You can check and choose the theme which fits your micro beauty niche.
However, when starting a blog you should not waste precious time in finalizing the theme.
Instead, you should pick up a free theme or any reasonably priced theme and focus more on other important things like content & growing your blog.
Make sure that whatever theme you choose, the website should;
- Have a responsive design
- Open with the help of any browser
- Be easy to navigate
- Give a professional look and have a proper structure
Steps to Install a Free Theme
You need to go to the dashboard> “Appearance” menu and select the option theme.
Next, you can select one from the list of themes and click on add new.
Steps to Install a Paid Theme
- Download the theme file from the theme website
- Click on upload theme
- Choose the theme file
- Click on install
In both cases (free or paid theme) after the installation, click on the “Activate” button to make the theme functional. You can check out the best SEO wordpress themes.
Plugins give you the much needed additional features. They are helpful for having extended functionality. For example protection against spamming, incorporating SEO features, creating an e-store and many more.
Further, as you grow you may require advanced plugins like email marketing or affiliate marketing plugins.
In the initial phase, you can start by installing only necessary plugins, the list of which is as under;
- Yoast SEO
- TinyMCE Advanced
- WP Smush
- Shortcodes Ultimate
- Mammoth .docx converter
Additional Plugins for Beauty Blogs
- Image Gallery Plugin
- Instagram Feed Plugin
- Social Share Plugin
An image gallery plugin will be required to showcase lots of images. A few of the WordPress Photo Gallery plugins are; WordPress Photo Portfolio, Modula, NextGEN Gallery.
Add Instragam feed on your blog using the Instagram Feed Plugin.
“Easy Social Share Plugin” is helpful for sharing posts and images on social media. If you are already using the “JetPack” plugin then you need to activate the social share modules and add the sharing buttons.
- Glam Pro
- Best Beauty
- Spa and Salon
Create a list of your favorite products and then display them on the e-shop. Stores and e-shops can be easily integrated into the WordPress blog using the WooCommerce plugin.
The beauty products can be cleansers, eye creams, masks, moisturizers, and serums.
Make sure that you are not selling every beauty product or unrelated products.
You would also like to read – How to start a fitness blog
Brand collaboration is a long-time engagement with new businesses. They are done to help create awareness and launch new products.
Beauty influencers and bloggers can do collaborations with companies by;
- Creating review articles
- Sponsored content
- Posting on their social channels
- Wearing/showcasing products on the blog
- Creating a short video showing product use
Before you collaborate, make sure that the products are in line with your beauty niche. Do not promote totally unrelated products and services because that will annoy the audience and you would lose trust.
Product reviews help your audiences discover new products and services which can help them look beautiful and chic. Products can be new makeup kits, supplements or new design and process.
Reviews are helpful for providing insights, building closer engagement and establishing credibility.
Make sure before doing a review post that the products are helpful to your audiences and are in line with your beauty micro-niche.
Convert your expertise and advice into helpful guides and ebooks. The beauty topics can be makeup guides, skin guides, nail design or tips to get glossy lip wear.
Writing a book or guide can create a long-term passive income source. It helps in building an authority figure.
Selling own products creates a brand and a business spirit. That is what top beauty bloggers in the industry are doing.
Sell your own products after having some experience.
If you have an eye for design then you too can launch your exclusive beauty products. Products can be homemade beauty kits, makeup bags, brushes, liners, balm, advent calenders, false eyelashes, brows.
Use your blog to advertise your services in the local areas. There is a continuous demand for personalized makeup, styling and beauty services.
Services to offer include;
- As beauty or makeup expert for festival and wedding
- Personal hairstylist
- Blow Dry & Makeup
- Mehandi Art
- Nail design and Art
Beauty niche heavily uses social media channels to showcase style, products and services.
Consulting services can be offered to set up and manage various social media channels. That includes offering advice, planning, creativity advice and guidance on using social media channels effectively.
Businesses and brands offer discounts and promo codes for influencers and bloggers. Which is done to promote beauty products.
You can help audiences with the discounts and promo codes and in turn, earn a commission from the company.
For affiliate marketing, you are not required to create your own products. Neither you need to worry about inventory or shipping. The monetizing method is cost-effective.
But you need to take care to promote niche related products. Products that you have used and are genuine or you know someone who has used and benefited from the product.
Few affiliate networks for beauty bloggers are;
- Amazon Associates
Don’t forget to read – how to start lifestyle blog
The empty website spaces on the right side and bottom of web pages can be used to display ads. Google pays $0.5 to $10 for your allotted space through the AdSense program. Which is very less and depends on geographic location.
But I do not recommend you to use Google AdSense for monetization. Because you do not have any control over the type of ads getting displayed.
Display Ads divert the blog traffic and give an unprofessional look. Further, they are also responsible for your website getting slow.
You can pull traffic to your beauty blog in two different ways – Social media and Google.
While your beauty blog may take some time to rank on Google. Till then you can get visitors from social channels.
Getting readers and their feedback is important for you to understand user intent, their expectations and establishing connections.
You should explore various social groups and forums to find initial audiences. In the beginning, you need to provide value to the group by helping people and solving their problems.
Then only you can expect things in return. Your primary aim should be to build relationships and not spamming the group with your blog promotion.
For example, you can use Instagram to find an initial audience.
On Instagram, you can explore relevant groups and communities using hashtags. A simple way to find a community is to search Instagram with “#community”.
For example, you get the following results when you type “#beautycommunity”;
You can engage with the audiences of popular blogs, communities, niche groups and competitors by following them, liking & commenting on their photos. The chances are that some of them will follow you back and visit your blog.
The email IDs which you have collected are the medium to find engaged audiences. Use it to reach out to beauty conscious people.
Deliver useful personalized content. In return, politely ask them to share information about your blog with others.
While you are promoting on social channels, do not forget to post blogs regularly.
Once you have requisite page volume Google will start indexing your pages. This helps in getting intent-based organic traffic to your blog.
Beauty is a trend that keeps on evolving. Do not procrastinate or feel shy about sharing your beauty tips and ideas. There are millions of beauty seeking people looking for your beauty advice and guidance.
Starting a beauty blog is not all that difficult. You just need to have a passion and the right mindset to help people look their very best.
Learning Resources/ Further Readings